The covid-19 pandemic is inevitably leading us into another recession. No one is yet certain how dramatic it will be, but perhaps the downturn ahead of us will be the greatest one since the Great Depression. Pessimism and negativity dominate: „trade will never be the same again”, „customers will radically change their shopping habits”, „shopping centres will become deserted”, „consumers will move to the Internet”, „shopping centres will go bankrupt”.
We will try to show in this material – albeit only superficially – that most (if not all) of these predictions for shopping centres are simply not true. We will also try to provide some tips for shopping centre managers on what direction of action should be taken in the nearest future to increase growth when emerging from the downturn and during recovery.
1. most of apocalyptic claims are manipulation
2. consumers will return to shopping centres
3. tenants will not relocate to high streets
4. SCs will not change their existing character and functions radically
5. an online shop is not and will not be an alternative to a brick-and-mortar store
6. radical catchment extension of the SCs’s is extremely important now
7. brand’s fame is now the strongest leasing determinant
8. a large part of marketing must be devoted to innovations with real added value